Too Many Platforms, Not Enough Time? Here’s What to Do Next

Prickle Forrest Books

By Christina Benchoff

May 26, 2026

Week 10  The Wrap up

Too Many Platforms, Not Enough Time? Here’s What to Do Next

Let’s be honest for a second:

At some point during this series, you probably thought—
“Okay…but how am I supposed to do all of this?”

Short answer: You’re not.

If there’s one thing we hope you take away from this entire series, it’s this:

👉 You do not need to be on every platform to be successful as an author.

In fact, trying to do everything is usually what leads to doing… nothing consistently.

At Prickle Forrest Books, we see it all the time—authors stretched thin, overwhelmed, and frustrated because they feel like they’re “behind” or “not doing enough.”

Let’s fix that.

Step 1: Choose 1–2 Platforms (That’s It)

Not five. Not “I’ll try them all and see.”

👉 Start with one or two platforms max.

Here’s a quick recap to help you decide:

  • Facebook: Community + loyal readers
  • Instagram: Branding + connection
  • TikTok: Discovery + reach
  • Pinterest: Long-term traffic + visibility
  • X: Networking + industry presence

Now ask yourself:

  • Where are my readers?
  • What kind of content do I actually enjoy creating?
  • What feels sustainable for me?

Because the best platform isn’t the trendiest one—it’s the one you’ll actually use.

Step 2: Pick a Simple Posting Plan

You don’t need a complicated strategy.

👉 You need something you’ll stick to.

Examples:

  • Facebook → 2–3 posts per week
  • Instagram → 3 posts + Stories
  • TikTok → 3–5 short videos
  • Pinterest → 3–5 pins per week
  • X → Daily short posts + replies

Notice something? None of this requires you to be online 24/7.

Step 3: Focus on Connection Over Perfection

This is where most authors get stuck.

They overthink:

  • What to say
  • How it looks
  • Whether it’s “good enough”

Meanwhile, the authors who grow are the ones who just… show up.

👉 Readers don’t need perfect.
They need real. They need consistent. They need you.

Step 4: Stop Starting Over Every Week

If your content plan resets every Monday, you’re making this harder than it needs to be.

👉 Instead:

  • Reuse ideas
  • Repeat what works
  • Build simple content “types” you can rotate

Consistency doesn’t come from constant creativity—it comes from systems.

Step 5: Give It Time (More Than You Think)

This might be the most important one.

👉 Social media growth is not instant.

  • Instagram takes time
  • TikTok can be unpredictable
  • Pinterest is slow but steady
  • Facebook builds gradually

If you quit after two weeks because “it’s not working,” you’re quitting before it even has a chance.

What This Really Comes Down To

You don’t need:

  • Every platform
  • A massive following
  • Perfect content

You do need:

  • A clear focus
  • A simple plan
  • The willingness to show up consistently

That’s what builds an audience. That’s what sells books.

When You’re Ready to Stop Guessing…

If you’ve made it through this series and you’re still thinking:

“I get it… but I don’t know how to do it.”
“I don’t have time to keep up with all of this.”
“I just want to write my books without stressing about marketing.”

That’s exactly why Prickle Forrest Books exists.

We help authors:

  • Choose the right platforms (no more guessing)
  • Create content that actually connects with readers
  • Stay consistent without burnout
  • Build a brand that feels natural—not forced

👉 Because you shouldn’t have to choose between writing your books and promoting them.

If you’re ready to take social media off your mental load and turn it into something that actually works for you—we’re here to help. Contact us to discuss your social media book marketing needs.

👉 And one More Thing…

This may be the end of this series—but we’re available  to help you out when needed. Don’t hesitate to contact us at prickleforrestllc@sssnet.com for help.

Sign up for our newsletter, get all our tips directly via e-mail with the link below. Thanks!

Newsletters for Authors: Your Direct Line to Readers

Prickle Forrest Books

By Christina Benchoff

May 19, 2026

Week 8 Newsletters

Newsletters for Authors: Your Direct Line to Readers

Here’s the honest truth:

Social media is noisy. Algorithms change. Posts disappear.

A newsletter? That goes straight to your readers’ inbox. You control it. You own it. And—best part—it reaches people who actually want to hear from you.

At Prickle Forrest Books, we call newsletters the “VIP club” for readers. These are the people who really care about your books, your story, and your updates.

Who Should Be Using Newsletters?

Newsletters work best for authors who:

  • Want to maintain a loyal audience
  • Enjoy writing longer-form content (stories, tips, updates)
  • Want direct sales opportunities for books or merch
  • Are ready to build an owned audience, not rely on social media algorithms

If you like the idea of readers eagerly opening your emails and clicking on your links—this is for you.

What Newsletters Are Really Good At

✔ Building Loyalty

Subscribers are actively choosing to hear from you—they’re invested.

✔ Driving Sales Directly

Books, courses, events, bonus content—they see it in their inbox.

✔ Giving You Flexibility

You control timing, content, and messaging—no algorithm deciding who sees it.

The Downsides (Yes, There Are a Few)

  • Growth can be slower than social media—subscribers have to sign up.
  • Requires consistent writing to keep readers engaged.
  • Longer content can take more time, but it pays off in connection and trust.

Tips for Newsletter Success (Secrets Most Authors Don’t Know 👀)

🔥 1. Your Subject Line Is Everything

People decide whether to open your email in 3 seconds.

  • Curiosity: “The scene I almost cut from my book…”
  • Helpful: “3 Tips to Make Your Romance Scenes Pop”
  • Personal: “A quick hello + a sneak peek”

🔥 2. Keep Content Short and Valuable

Even a 3–5 minute read can be highly effective.

  • One main idea
  • Short anecdote or insight
  • Clear takeaway or CTA

🔥 3. Mix Free and Paid Content

Some readers will love bonus material—use it strategically.

  • Free: updates, sneak peeks, tips
  • Paid: extended chapters, early access, exclusive content

🔥 4. Encourage Sharing

“Know someone who would like this? Forward it to them!”

  • This is your organic growth engine—readers do the work for you.

🔥 5. Repurpose Content From Other Platforms

Instagram captions, TikTok scripts, Pinterest ideas—repurpose into newsletter content.

  • Saves time
  • Keeps messaging consistent
  • Reinforces your brand across platforms

🔥 6. Consistency Is King

Whether it’s weekly or biweekly, readers notice and respond to regular emails.

  • Weekly updates work best for engagement
  • Don’t stress over perfection—authenticity beats polish

Simple Newsletter Strategy (Keep It Doable)

  • 1 email per week
  • Rotate between: personal story, sneak peek, writing tip, or book update
  • Short, 3–5 minute reads
  • Always include a link to your books, website, or other content

Consistency + value = readers who open, click, and stick around.

The Bottom Line

Newsletters aren’t flashy. They don’t go viral.

But they do this:

  • Build loyalty
  • Drive sales
  • Keep you connected to your audience on your terms

If you want a reliable, long-term platform that actually works for authors, newsletters are where you want to be.

Need Help Getting Started?

If you’ve thought:

  • “I don’t have time to manage a newsletter…”
  • “I don’t know what to write…”
  • “I’m overwhelmed by all the platforms…”

At Prickle Forrest Books, we help authors:

  • Plan newsletter content that connects and converts
  • Stay consistent without burnout
  • Repurpose content across platforms so it’s easier and faster

👉 Your readers want to hear from you—let’s make it simple for you to reach them.

Next Up: Our final wrapup with social media platforms. Contact us for questions, prickleforrestllc@sssnet.com. Don’t hesitate to sign up for more helpful tips using the link below. Thanks!

Substack for Authors: Why You Should Own Your Audience

Prickle Forrest Books

By Christina Benchoff

May 12, 2026

Week 7 Substack

Substack for Authors: Why You Should Own Your Audience

Let’s start with a truth bomb:

Social media is rented land.

One algorithm change, one platform meltdown… and suddenly, your followers vanish—or never see your content.

Substack? That’s your owned audience. You control it, and it goes straight to the inbox of the people who actually want to hear from you.

At Prickle Forrest Books, we call Substack the “author’s safe space.” It’s where your fans—real, committed readers—get your content, every time. No chasing likes. No algorithms deciding if they see your work.

Who Should Be Using Substack?

Substack works best for authors who:

  • Want a direct line to readers
  • Enjoy writing newsletter-style content
  • Have bonus content, insights, or behind-the-scenes stories
  • Want to build a loyal following independent of social media

If you love connecting with readers in a meaningful, long-form way, this is your playground.

What Substack Is Really Good At

✔ Building Loyalty

Readers who subscribe are actively choosing to hear from you. That’s gold.

✔ Driving Sales Directly

A newsletter can link to your books, courses, or events—and your audience actually sees it.

✔ Owning Your Audience

You’re not dependent on a social media algorithm to be found.

The Downsides (Because There Are a Few)

✘ Growth Is Slower Than Social Media

You don’t get viral exposure here—people need to subscribe first.

✘ Requires Regular Content

To keep readers engaged, you need a schedule.

✘ Writing Fatigue Can Happen

Unlike short posts, newsletter content takes more thought, but the payoff is huge.

What Actually Works on Substack

  • Short, value-driven newsletters
  • Behind-the-scenes content
  • Sneak peeks or bonus chapters
  • Personal stories your readers can connect to
  • Links to buy your books, resources, or events

👉 Translation: Be interesting, be human, and be consistent.

Tips for Posting (Including Insider Secrets 👀)

🔥 1. Your Subject Line Is Everything

People decide whether to open your email in 3 seconds.

Pro tip: Make it:

  • Curious: “The scene that almost didn’t make it into my book…”
  • Helpful: “3 tips to make your romance scenes pop”
  • Personal: “A quick hello + a sneak peek”

🔥 2. Content Can Be Short—and Still Powerful

You don’t have to write a novel in every newsletter.

Focus on:

  • One main idea
  • A personal anecdote
  • Clear takeaway for readers

Short + valuable = readers who keep opening.

🔥 3. Mix Free and Paid Content Strategically

Substack allows paid newsletters—bonus content for your most loyal fans.

Idea:

  • Free: weekly updates, sneak peeks
  • Paid: extended chapters, writing insights, early releases

🔥 4. Encourage Sharing

Substack lets readers forward your newsletter easily.

Tip: Always include: “Know someone who would like this? Forward it to them!”

Organic growth = readers helping you grow.

🔥 5. Consistency Beats Perfection

Your audience wants you in their inbox regularly.

Even a short, authentic email every week builds trust and loyalty far faster than an elaborate, once-a-month mega newsletter.

🔥 6. Repurpose Social Content

Got Instagram posts, blog posts, or TikTok scripts?
👉 They can often be adapted into newsletter content.
Save time, stay consistent, and get double mileage out of your ideas.

Simple Substack Strategy (Keep It Doable)

  • One email per week
  • Mix content types: personal story, sneak peek, writing tip, or book update
  • Keep it 3–5 minutes to read
  • End with a call-to-action (book link, sign-up, or feedback request)

Consistency + authenticity = a loyal audience who actually wants to hear from you.

The Bottom Line

Substack isn’t about going viral.

It’s about:

  • Owning your audience
  • Building trust
  • Staying connected to your readers on your terms

It’s a slower burn—but it pays off in loyalty, sales, and freedom from algorithms.

Ready to Own Your Audience?

If you’ve thought:

  • “I need something reliable beyond social media…”
  • “I want a direct line to my readers…”
  • “I just want to write AND connect without chasing likes…”

Then Substack is your solution.

At Prickle Forrest Books, we help authors:

  • Build their newsletter strategy
  • Write content that keeps readers engaged
  • Repurpose existing content so it’s easier than starting from scratch

👉 Your readers are waiting—and Substack is the easiest way to reach them directly.

✅ That wraps up week 7 of th the social media series!Check back next week for week  8 for tips on newsletters and don’t forget to subscribe to ours! Use the link below. Thanks

YouTube for Authors: Is It Worth the Time and Camera Nerves?

Prickle Forrest Books

By Christina Benchoff

May 5, 2026

Week 6 YouTube

YouTube for Authors: Is It Worth the Time and Camera Nerves?

Let’s address the hesitation right away:

“YouTube sounds like… a lot.”

And you’re not wrong.

It’s not the fastest platform.
It’s not the easiest to start.
And yes—it does take more effort than posting a photo or a quick caption.

But here’s the flip side:

👉 YouTube builds one of the strongest, most loyal audiences you can have as an author.

At Prickle Forrest Books, we think of YouTube as the “long game with big payoff” platform. It’s not about quick wins—it’s about creating content that works for you over time.

Who Should Be Using YouTube?

YouTube works best for authors who:

  • Enjoy talking, teaching, or storytelling
  • Want to build a deep connection with their audience
  • Create nonfiction, educational, or content-rich fiction
  • Are willing to show up on video (at least a little)

If you like the idea of readers really getting to know you—this is where that happens.

What YouTube Is Really Good At

✔ Building Trust (Like, Real Trust)

Video creates a level of connection other platforms can’t match.

👉 People don’t just follow you—they invest in you.

✔ Long-Term Discoverability

YouTube is the second-largest search engine (right behind Google).

👉 Your videos can show up months—or even years—after you post them.

✔ Authority + Credibility

If you’re sharing insights, teaching, or storytelling:

👉 You quickly become “the go-to” in your space.

The Downsides (Let’s Be Honest)

✘ It Takes More Time

Filming, editing, uploading—it’s a process.

✘ Slower Growth at First

You probably won’t see instant results.

✘ Camera Confidence Can Be a Hurdle

Yes, it feels awkward in the beginning. Everyone goes through that phase.

What Actually Works on YouTube (Right Now)

  • Helpful or engaging content (not just promotional)
  • Clear, searchable titles
  • Consistent posting (even if it’s once a week)
  • Thumbnails that grab attention
  • Videos that deliver on what the title promises

👉 Translation: YouTube rewards value + clarity, not just showing up.

Tips for Posting (Including the Stuff Most Authors Don’t Know 👀)

Here’s where things get interesting—and where most authors miss opportunities:

🔥 1. Searchable Content Wins Every Time

YouTube isn’t just social—it’s search-driven.

👉 Think in terms of what people are typing:

  • “How to write a romance novel”
  • “Best small town romance books”
  • “Writing tips for beginners”

If your video answers a question, it has a much longer life.

🔥 2. Your Title Matters More Than Your Video (At First)

Harsh, but true.

👉 If your title doesn’t get clicks, your video doesn’t get watched.

Better titles:

  • “5 Mistakes New Romance Authors Make”
  • “How I Wrote My First Novel (And What I’d Do Differently)”

Clarity beats cleverness.

🔥 3. Thumbnails Are Your First Impression

Before anyone hears you—they see your thumbnail.

👉 It should be:

  • Clear
  • Bold
  • Easy to read (even on a phone)

No clutter. No tiny text.

🔥 4. You Don’t Need Fancy Equipment

Let’s save you some money and stress.

👉 A smartphone + decent lighting is enough to start.

Content matters more than production quality—especially in the beginning.

🔥 5. Consistency Beats Frequency

You don’t need to post multiple times a week.

👉 One video per week (or even every other week) is enough—if you stick with it.

YouTube rewards creators who don’t disappear.

🔥 6. Your First 30 Seconds Are Critical

Just like TikTok—but with a little more breathing room.

👉 Don’t ramble. Get to the point.

Tell viewers:

  • What the video is about
  • Why they should keep watching

🔥 7. Longer Content Isn’t a Bad Thing

Unlike other platforms:

👉 YouTube actually likes longer videos—if they hold attention.

Think:

  • 8–15 minutes
  • Clear structure
  • No unnecessary filler

🔥 8. Your Videos Work for You Over Time

Here’s the part most people don’t realize:

👉 YouTube content compounds.

One good video can:

  • Bring in new readers
  • Grow your audience
  • Promote your work

…long after you hit publish.

Simple YouTube Strategy (Keep It Doable)

If you’re just starting out:

Each month:

  • Create 2–4 videos

Focus on:

  • Topics your audience is searching for
  • Clear, helpful content
  • Showing your personality

Examples:

  • Writing tips
  • Behind-the-scenes of your book
  • “Day in the life” as an author
  • Book discussions or recommendations

The Bottom Line

YouTube isn’t the easiest platform.

But it is one of the most powerful.

It’s about:

  • Building trust
  • Creating lasting content
  • Showing up in a deeper, more meaningful way

And if you stick with it? The payoff can be huge.

Thinking About YouTube—but Not Sure Where to Start?

If you’re feeling:
“This sounds great, but also overwhelming…”
“I don’t know what I’d even talk about…”
“I don’t have time to figure all this out…”

That’s completely normal.

At Prickle Forrest Books, we help authors:

  • Plan video content that actually works
  • Simplify the process (no tech overwhelm)
  • Stay consistent without losing focus on writing

👉 If you’re ready to explore YouTube without the guesswork, we’ll help you turn ideas into content—and content into connection.

Contact us at  prickleforrestllc@sssnet.com

And don’t forget to subscribe to our newsletter. Use the link below. Thanks!

Is X Worth It for Authors Anymore? A No-Fluff Guide

Prickle Forrest Books

By Christina Benchoff

May 12, 2026

Week   5 X — Formerly Twitter

Is X Worth It for Authors Anymore? A No-Fluff Guide

Let’s just go ahead and ask the question:

Is it even worth being on X anymore?

Short answer: It depends.
Long answer: It depends on what you want out of it.

Because here’s the truth—X is not the platform where most authors are selling books.

But it is where a lot of authors are:

  • Networking
  • Building industry connections
  • Staying in the loop

At Prickle Forrest Books, we see X as a connection platform, not a conversion platform.

So if you’re expecting instant sales? This isn’t your place.
If you’re looking to build relationships and visibility within the writing world? Now we’re talking.

Who Should Be Using X?

X works best for authors who:

  • Want to connect with other writers, editors, and industry professionals
  • Enjoy quick, conversational content
  • Like sharing thoughts, updates, or behind-the-scenes moments
  • Write across any genre but want community over direct sales

If your goal is “find my people” rather than “sell my book today,” X fits that role.

What X Is Really Good At

✔ Networking

This is where conversations happen fast—and where you can interact directly with other authors and professionals.

✔ Visibility Through Consistency

You don’t need polished graphics or videos—just your voice.

✔ Staying Relevant

Industry trends, writing conversations, publishing news—it all moves quickly here.

The Downsides (Let’s Be Honest)

✘ Short Lifespan of Posts

Tweets can disappear from attention within minutes.

✘ Not Sales-Focused

Readers aren’t typically browsing X to find their next book.

✘ Can Feel Noisy or Overwhelming

A lot of opinions. A lot of scrolling. Not all of it useful.

What Actually Works on X (Right Now)

  • Short, engaging text posts
  • Threads (multiple connected posts)
  • Questions and conversations
  • Relatable writing content
  • Consistent interaction with others

👉 Translation: This platform rewards participation, not perfection.

Tips for Posting (Including the Insider Stuff 👀)

Here’s where most authors either get traction—or give up too soon.

🔥 1. Replies Matter More Than Your Original Posts

This is one of the biggest secrets about X.

👉 You grow faster by engaging with others than just posting your own content.

What to do:

  • Reply to other authors’ posts
  • Join conversations
  • Add value (not just “great post!”)

Visibility comes from interaction.

🔥 2. Threads Increase Reach (A Lot)

Single posts are easy to miss.

👉 Threads keep people reading—and signal to the algorithm that your content is worth showing.

Simple thread idea:

  • “5 things I’ve learned as a romance author…”
  • “What writing my first book taught me…”

🔥 3. Your Personality Is the Content

No graphics? No problem.

👉 On X, your voice is your brand.

  • Humor works
  • Honesty works
  • Relatable struggles work

Polished isn’t necessary—authentic is.

🔥 4. Pin One Strategic Post to Your Profile

Here’s a trick many authors overlook:

👉 Your pinned post is your first impression.

Use it to:

  • Introduce yourself
  • Share your book
  • Link to your newsletter

Think of it as your mini landing page.

🔥 5. Posting More Frequently Helps (But Keep It Simple)

Unlike other platforms, X moves fast.

👉 Posting 1–3 times per day is completely normal.

But don’t overthink it:

  • A sentence
  • A question
  • A quick update

That counts.

🔥 6. Timing Matters More Here Than on Other Platforms

Because posts disappear quickly:

👉 Try posting when people are active:

  • Morning
  • Lunch
  • Evening

Test and adjust based on engagement.

🔥 7. Avoid “Drop-and-Run” Posting

Posting and disappearing? That won’t get you far here.

👉 Stay for a few minutes after posting:

  • Reply to comments
  • Engage with others

X rewards active users, not just content creators.

🔥 8. Hashtags Are Minimal (or Optional)

Unlike Instagram:

👉 You only need 1–2 hashtags—if any.

Too many can actually hurt readability.

Simple X Strategy (Keep It Realistic)

If you want to use X without it taking over your day:

  • 1–2 original posts per day
  • 5–10 replies to others
  • 1 thread per week

Focus on:

  • Conversation
  • Consistency
  • Connection

The Bottom Line

X isn’t about aesthetics.
It isn’t about perfectly curated content.

It’s about:

  • Showing up
  • Joining conversations
  • Building relationships over time

And while it may not directly sell your books, it can open doors, grow your network, and keep you visible in the writing world.

Not Sure If X Is Worth Your Time?

If you’re thinking:
“This feels like a lot of noise…”
“I don’t know what I’d even say…”
“I’d rather be writing…”

That’s valid.

At Prickle Forrest Books, we help authors:

  • Decide which platforms are actually worth their time
  • Create simple, effective content strategies
  • Stay visible without feeling overwhelmed

👉 If you’re tired of guessing where to show up and what to post, we’ll help you build a plan that fits your goals—and your schedule.

Next up: To YouTube or not? Do you have what it takes to go on camera? ✨

Don’t hesitate to sign up for our newsletter with the link below. Only a few more posts for this series, don’t miss out. Use the link below. Thanks!

Pinterest for Authors: The Secret Marketing Tool You’re Probably Ignoring

Prickle Forrest Books

By Christina Benchoff

April 28, 2026

Week 4 Pinterest

Pinterest for Authors: The Secret Marketing Tool You’re Probably Ignoring

Let’s start with a little reality check:

Pinterest is not social media in the way you think it is.

It’s not about going viral overnight.
It’s not about constant posting.
And it’s definitely not about dancing on camera.

👉 Pinterest is a search engine.

Which means while other platforms burn hot and fast, Pinterest works in the background—slow, steady, and surprisingly powerful.

At Prickle Forrest Books, we like to call Pinterest the “set it up smart, let it work for you” platform. And for authors? That’s a pretty big win.

Who Should Be Using Pinterest?

Pinterest works especially well for authors who:

  • Write romance, historical fiction, cozy mystery, or lifestyle-driven books
  • Have blogs, recipes, bonus content, or newsletters
  • Want long-term visibility instead of daily posting pressure
  • Prefer strategy over constant engagement

If your books have a mood, a setting, or a visual feel—Pinterest can showcase that beautifully.

What Pinterest Is Really Good At

✔ Long-Term Traffic

Pins don’t disappear in 24 hours.

👉 A single pin can bring traffic for months (or even years).

✔ Being Found Through Search

Readers aren’t just scrolling—they’re searching:

  • “small town romance books”
  • “cowboy love story”
  • “cozy mystery recommendations”

👉 Pinterest helps your content show up when they do.

✔ Driving Traffic to Your Content

Whether it’s:

  • Your blog
  • Your book page
  • Your newsletter

Pinterest acts like a bridge leading readers straight to you.

The Downsides (Because There Are a Few)

✘ It’s Not Instant Gratification

Pinterest takes time to build momentum.

✘ Requires Keyword Thinking

You have to think like a search engine—not just a creator.

✘ Less Direct Interaction

This isn’t where you chat daily with readers.

What Actually Works on Pinterest (Right Now)

  • Vertical pins (tall images)
  • Clean, readable text overlays
  • Keyword-rich descriptions
  • Blog content + value-driven posts
  • Consistency over volume

👉 Translation: Pinterest rewards clarity and strategy, not noise.

Tips for Posting (Including the Hidden Gems 👀)

Now for the part most authors never hear about—and where Pinterest really starts to click.

🔥 1. Keywords Matter More Than Hashtags

Pinterest isn’t Instagram.

👉 Hashtags barely matter here. Keywords do.

Where to use them:

  • Pin titles
  • Descriptions
  • Board names

Think like your reader:
What would they type into the search bar?

🔥 2. Your Pin Is More Important Than Your Post

This one surprises people.

👉 On Pinterest, the image gets the click—not your caption.

If your pin doesn’t catch attention, nothing else matters.

Strong pins include:

  • Clear text
  • Easy-to-read fonts
  • A specific promise (“5 Must-Read Small Town Romances”)

🔥 3. You Don’t Need a Huge Volume of Pins

Old advice said pin 20–30 times a day. Hard pass.

👉 Now? 3–7 pins per week is enough—if they’re strategic.

Consistency > overload.

🔥 4. Fresh Pins Perform Better Than Repeats

Pinterest loves new content.

👉 Even if it links to the same blog post, create multiple pin designs.

Example:
One blog post = 3–5 different pins

More entry points = more traffic.

🔥 5. Pinterest Loves External Links

Unlike other platforms, Pinterest actually wants you to send people elsewhere.

👉 This makes it perfect for:

  • Blog posts
  • Book sales pages
  • Newsletter sign-ups

No penalty. No hiding your content.

🔥 6. Boards Still Matter (But Not How You Think)

Boards aren’t just for organizing—they help Pinterest understand your content.

👉 Use clear, keyword-rich board names:

  • “Small Town Romance Books”
  • “Cozy Mystery Reads”
  • “Romance Book Recommendations”

Skip vague names like “Books I Love.”

🔥 7. Seasonal Content Has Staying Power

Pinterest users plan ahead.

👉 Think:

  • Valentine’s Day romance reads
  • Summer reading lists
  • Holiday book gift guides

And here’s the secret:
You can reuse these every year.

🔥 8. Pins Take Time to “Kick In”

This is the part that trips people up.

👉 Pinterest content often takes weeks to gain traction.

So don’t quit too early. This is a long game—and it pays off.

Simple Pinterest Strategy (Keep It Easy)

Here’s a beginner-friendly plan:

Each week:

  • Create 3–5 pins
  • Link them to:
    • A blog post
    • A book page
    • A reader resource

Focus on:

  • Clear titles
  • Strong visuals
  • Keyword-rich descriptions

That’s it. No daily grind required.

The Bottom Line

Pinterest isn’t loud. It isn’t flashy.

But it works.

It’s about:

  • Being discoverable
  • Creating long-term visibility
  • Letting your content keep working—even when you’re not

And for busy authors? That’s a marketing win.

Want Pinterest to Work Without the Guesswork?

If you’re thinking:
“I don’t understand keywords…”
“I don’t have time to design pins…”
“I don’t even have a blog yet…”

You’re not alone—and you don’t have to figure it out solo.

At Prickle Forrest Books, we help authors:

  • Create scroll-stopping pins
  • Build a strategy that actually brings traffic
  • Turn content into long-term visibility

👉 If you’re ready for a platform that works behind the scenes while you focus on writing, we’ll help you make Pinterest your secret weapon.

Next up: X (Twitter)—and we’ll help you decide if either one is actually worth your time 😉

If you haven’t subscribed, do so now so you don’t miss out on any of our posts. Use the link below. Thanks!

Should Authors Be on TikTok? A Real Talk Guide to BookTok

Prickle Forrest Books

By Christina Benchoff

April 14, 2026

Week 3 – TikTok

Should Authors Be on TikTok? A Real Talk Guide to BookTok

Let’s just say what everyone’s thinking:

“Do I really have to get on TikTok now?”

Short answer: No.
Better answer: Maybe—but not in the way you think.

TikTok (aka BookTok in the book world) has completely changed how readers discover books. It’s launched careers, revived backlists, and turned quiet releases into overnight bestsellers.

But—and this matters—it’s not about being trendy. It’s about being strategic.

At Prickle Forrest Books, we don’t believe in forcing authors onto platforms that don’t fit. But if you’re willing to experiment just a little? TikTok can be a powerful tool.

Who Should Be Using TikTok?

TikTok works best for authors who:

  • Write romance, fantasy, YA, or fast-paced fiction
  • Want to reach new readers quickly
  • Are open to short-form video (even simple ones)
  • Don’t mind a little trial and error

If your goal is discovery—not just nurturing an existing audience—this platform shines.

What TikTok Is Really Good At

✔ Massive Reach (Even With Zero Followers)

You don’t need a big audience to go viral. TikTok pushes content based on interest, not follower count.

✔ Emotional Connection

Readers don’t just find books—they feel something about them.

✔ Book Sales Impact

This isn’t hype—books that trend on TikTok often see real, measurable sales boosts.

The Downsides (Let’s Not Pretend There Aren’t Any)

✘ It Can Feel Intimidating

Video + trends + fast pace = a lot at first.

✘ Inconsistency Is Normal

One video gets 200 views, the next gets 20,000. Welcome to TikTok.

✘ It Requires Letting Go of Perfection

Highly polished content doesn’t always win here.

What Actually Works on TikTok (Right Now)

  • Short, simple videos (7–15 seconds is plenty)
  • Text-on-screen storytelling
  • Emotional hooks (funny, dramatic, relatable)
  • Book tropes and reader-focused content
  • Authentic, unpolished clips

👉 Translation: This is not the place for perfection—it’s the place for connection and curiosity.

Tips for Posting (Including the Stuff Most Authors Don’t Know 👀)

Here’s where we separate the overwhelmed from the effective:

🔥 1. The First 2 Seconds Matter More Than Anything

If you don’t hook someone immediately, they scroll.

👉 No intro. No “Hi guys.” Just start.

Try this:

  • “He wasn’t supposed to fall in love with her…”
  • “This book ruined me (in the best way)”
  • “POV: You just met your next fictional obsession”

🔥 2. You Don’t Have to Show Your Face

Yes, really.

👉 Some of the best-performing book videos don’t include the author at all.

Ideas:

  • Close-up of your book
  • Aesthetic shots (coffee, pages, notebook)
  • Text over a simple background video

No pressure. No spotlight required.

🔥 3. Watch Time Is the Secret Metric

Likes are nice. Views are nice.

👉 But TikTok really cares about how long people watch your video.

What helps:

  • Shorter videos
  • Looping clips (so it restarts smoothly)
  • Curiosity-based endings

If people rewatch? That’s gold.

🔥 4. You Don’t Need to Chase Every Trend

Let’s save you some sanity.

👉 Not every trend will fit your brand—and that’s okay.

Instead:

  • Pick 1–2 styles that feel natural
  • Repeat them consistently
  • Make them your “thing”

Consistency beats chaos.

🔥 5. Text-on-Screen Does a Lot of the Work

TikTok is a silent-first platform—many people watch without sound.

👉 Your text should tell the story even if the audio is off.

Think:

  • Hooks
  • Short sentences
  • Emotional impact

🔥 6. “Reader POV” Content Performs Better Than “Author Promo”

This is a big one.

👉 Readers don’t open TikTok hoping to see ads.

They want:

  • Relatable moments
  • Bookish humor
  • Emotional reactions

Shift this:
❌ “Buy my book”
✅ “If you love grumpy/sunshine and small-town drama… this one’s for you”

🔥 7. Posting More Helps (But It Doesn’t Have to Be Perfect)

TikTok rewards volume—but that doesn’t mean burnout.

👉 Aim for:

  • 3–5 videos per week
  • Quick, low-effort content

Done is better than perfect. Always.

🔥 8. Older Videos Can Suddenly Take Off

Here’s a little-known TikTok quirk:

👉 Videos can go viral days or even weeks later.

So don’t delete “low-performing” content too quickly. It might just be warming up.

Simple TikTok Content Formula (Keep It Doable)

If you’re staring at your phone wondering what to post, try this:

  • 1 trope-based video (“enemies to lovers, but…”)
  • 1 emotional hook (“this scene broke me”)
  • 1 aesthetic/book-focused clip
  • 1 relatable reader moment

Short. Simple. Repeatable.

The Bottom Line

TikTok isn’t about being an influencer.

It’s about:

  • Getting discovered
  • Creating curiosity
  • Making readers feel something

And if you can do that—even in a 10-second video—you’re already ahead of the game.

Feeling Awkward About TikTok? That’s Normal.

If you’re thinking:
“I don’t have time for this…”
“I don’t even know where to start…”
“Do I really have to do video?”

Take a breath—you’re not alone.

At Prickle Forrest Books, we help authors:

  • Create simple, effective video ideas
  • Stay consistent without overwhelm
  • Show up in a way that feels authentic (not cringey)

👉 If TikTok feels intimidating, we’ll help you turn it into something manageable—and maybe even a little fun.

Next up: Pinterest—the platform quietly working behind the scenes to bring readers straight to you (without the daily posting grind 👀)

If you missed  our intro or weeks 1-3, then you don’t want to miss out on the rest of our tips for this series. Join our newsletter  so not to miss the rest of them. Use the link below. Thanks!

Instagram for Authors: Building a Brand Readers Actually Remember

Prickle Forrest Books

By Christina Benchoff

April 14, 2026

Week 3 – Instagram

Instagram for Authors: Building a Brand Readers Actually Remember

Let’s clear something up right away:

Instagram is not just pretty pictures and latte foam art.

It’s a branding powerhouse—and if you use it right, it can turn casual scrollers into loyal, invested readers who recognize your books before they even read the title.

At Prickle Forrest Books, we like to think of Instagram as your author “vibe check.”
If someone lands on your profile, they should instantly get a sense of:

  • Who you are
  • What you write
  • Why they should care

No pressure… right? Don’t worry—we’ll make this manageable.

Who Should Be Using Instagram?

Instagram works best for authors who:

  • Write romance, contemporary fiction, or lifestyle-driven books
  • Want to build a visual brand
  • Enjoy sharing pieces of their life along with their writing
  • Are open to short-form video (Reels)

If your books have a mood, aesthetic, or emotional pull—Instagram is where that shines.

What Instagram Is Really Good At

✔ Visual Branding

Your colors, fonts, images—this is where your author identity comes to life.

✔ Reader Connection

Stories, captions, and Reels help readers feel like they know you.

✔ Discovery (Thanks to Reels)

Instagram is pushing video hard—which means new people can find you without already following you.

The Downsides (Let’s Be Real)

✘ It Can Feel Time-Consuming

Photos, captions, hashtags—it adds up.

✘ Consistency Matters

Posting once in a while won’t move the needle.

✘ Comparison Trap Is Real

It’s easy to feel like everyone else has it more “together.” (They don’t.)

What Actually Works on Instagram (Right Now)

  • Reels (short videos)
  • Carousel posts (multiple images/slides)
  • Relatable captions
  • Behind-the-scenes content
  • Face-to-camera moments (yes, even simple ones)

👉 Translation: People connect with you, not just your book cover.

Tips for Posting (Including the Stuff Most Authors Miss 👀)

Let’s get into the good stuff—the strategy that separates “posting” from actually growing.

🔥 1. Your First Line Is Everything

Instagram hides most of your caption unless someone clicks “more.”

👉 If your first sentence doesn’t hook them, they’re gone.

Try this:

  • “I almost didn’t write this book…”
  • “Unpopular opinion: not all romance heroes are likable at first.”
  • “This scene nearly broke me.”

Curiosity = clicks.

🔥 2. Reels Don’t Have to Be Complicated

You do not need fancy editing or trending dances.

👉 Simple performs just as well (sometimes better).

Easy Reel ideas:

  • Flip through your book pages
  • Show your writing setup
  • Text overlay + background clip
  • “POV: You just met your fictional crush”

🔥 3. Your Feed Should Look Like You (Not Everyone Else)

Here’s a secret:
👉 Perfectly curated feeds are fading. Personality is winning.

Yes, branding matters—but it should feel natural, not staged.

At Prickle Forrest Books, we recommend:

  • 2–3 core colors (hello pink, brown, white 👀)
  • Consistent tone
  • Mix of polished + real-life content

🔥 4. Hashtags Aren’t Dead—But They’ve Changed

Old advice: use 30 hashtags and hope for the best.
New reality: Instagram cares more about content relevance.

👉 Use 5–10 intentional hashtags:

  • Your genre (#romancereads, #cozymysterybooks)
  • Reader-focused (#booklover, #currentlyreading)
  • Niche tags (#smalltownromance, etc.)

🔥 5. Saves and Shares Matter More Than Likes

Likes are nice. But Instagram really pays attention to:

👉 Saves (people want to come back)
👉 Shares (people send it to others)

How to get those:

  • Post relatable content
  • Share quotes
  • Create “this is so me” moments

🔥 6. Stories Build Loyalty (Not Just Visibility)

Stories don’t need to be perfect. In fact, they shouldn’t be.

👉 This is where you:

  • Chat casually
  • Share your day
  • Run polls
  • Ask questions

Secret:
People who watch your Stories regularly are your warmest audience—aka the ones most likely to buy your books.

🔥 7. You Don’t Need to Post Every Day

Let’s put that myth to rest.

👉 3–4 times per week is more than enough—if you’re consistent.

Burnout helps no one.

Simple Instagram Content Formula (Keep It Easy)

Here’s a weekly mix you can actually stick to:

  • 1 Reel (simple + engaging)
  • 1 Carousel (quotes, tips, or book content)
  • 1 Personal/behind-the-scenes post
  • Stories throughout the week

That’s it. No overthinking required.

The Bottom Line

Instagram isn’t about perfection.

It’s about:

  • Showing up as yourself
  • Creating a recognizable brand
  • Giving readers a reason to connect with you

Because when readers feel connected?
They don’t just follow—you—they buy, support, and stick around.

Need Help Creating a Brand That Actually Stands Out?

If Instagram feels like:

  • Too much pressure
  • Too many decisions
  • Too little time

You’re not alone—and you don’t have to figure it out by yourself.

At Prickle Forrest Books, we help authors:

  • Build a cohesive, eye-catching brand
  • Create content that feels natural (not forced)
  • Stay consistent without sacrificing writing time

👉 If you’re ready to stop guessing what to post and start showing up with confidence, we’re here to help you make Instagram work for you.

Next up: TikTok (BookTok)—yes, we’re going there, and no, you don’t have to dance 😏

Don’t miss out on next week’s issue, subscribe to our newsletter with the link below. Thanks!

Why Facebook Still Works for Authors (Yes, Really)

Prickle Forrest Books Why Facebook Still Works for Authors (Yes, Really)

By Christina Benchoff

March 31, 2026

Week 1 – Facebook

Let’s address the elephant in the room:

“Isn’t Facebook… kind of dead?”

Short answer: No.
Long answer: Not even close—especially if you’re an author.

While newer platforms get all the buzz, Facebook quietly continues to be one of the most reliable places to build a loyal, book-buying audience. And if your readers are over 30? This is prime real estate.

At Prickle Forrest Books, we like to call Facebook the “slow burn” platform. It may not be flashy, but it builds relationships that actually convert into sales.

Who Should Be Using Facebook?

Facebook works especially well for authors who:

  • Write romance, cozy mystery, western, or women’s fiction
  • Want to build a tight-knit reader community
  • Prefer conversation over constant video creation
  • Enjoy longer, more personal posts

If your dream reader likes chatting in book groups with coffee in hand… you want to be here.

What Facebook Is Really Good At

Let’s give credit where it’s due:

✔ Community Building

Facebook Groups are still one of the strongest tools for creating a loyal reader base.

✔ Events & Launches

Book launches, cover reveals, giveaways—Facebook makes it easy to gather people in one place.

✔ Relationship Marketing

This is where readers get to know you, not just your books.

The Downsides (Because There Are Some)

We don’t sugarcoat at Prickle Forrest Books.

✘ Organic Reach Is Limited

Not everyone sees your posts. That’s just the reality.

✘ It Rewards Consistency

Posting once every two weeks and expecting results? Not happening.

✘ It Can Feel Noisy

Between ads, memes, and Aunt Linda’s updates, your content has competition.

What Actually Works on Facebook (Right Now)

Here’s what’s performing well for authors:

  • Story-based posts (share moments, not just promotions)
  • Reader questions (“Team small town or big city romance?”)
  • Behind-the-scenes content
  • Facebook Lives (even short ones!)
  • Posts that spark conversation—not just likes

👉 Translation: If it feels like a conversation, you’re doing it right.

Tips for Posting (That Most Authors Don’t Know 👀)

Now let’s get into the good stuff—the things that don’t get talked about enough:

🔥 1. Comments Matter More Than Likes

Facebook’s algorithm prioritizes posts that get conversations going.

👉 A post with 10 comments will outperform one with 50 likes.

Try this:
End your posts with something easy to answer:

  • “Would you read this?”
  • “Which would you choose?”
  • “Tell me your favorite…”

🔥 2. Your Personal Profile Has More Reach Than Your Page

This is one of the biggest “insider” secrets.

👉 Facebook Pages (business pages) have lower organic reach than personal profiles.

What to do:

  • Share your Page posts to your personal profile
  • Be active as you, not just your brand
  • Let people connect with the human behind the books

🔥 3. Facebook Groups Are Gold (But Only If You Use Them Right)

Joining groups and dropping links? That’s a fast way to get ignored—or removed.

Instead:

  • Engage first, promote second
  • Answer questions
  • Be a real person

👉 Readers buy from authors they recognize—not ones who parachute in with links.

🔥 4. Timing Isn’t Everything—Consistency Is

Everyone asks, “What’s the best time to post?”

Here’s the truth:
👉 It matters less than showing up regularly.

Pick a schedule you can stick to:

  • 2–3 times per week is plenty
  • Same days = better audience habits

🔥 5. Native Content Wins (Big Time)

Facebook prefers content that keeps people on Facebook.

👉 That means:

  • Upload images directly (don’t link from elsewhere)
  • Post videos natively
  • Avoid always linking off-platform

Pro tip:
If you do need to share a link, put it in the comments instead of the main post.

🔥 6. “Edutainment” Outperforms Straight Promotion

If every post is “Buy my book,” people will scroll right past.

Instead, mix in:

  • Mini stories
  • Humor
  • Relatable moments
  • Writing life snippets

👉 Think: entertain first, promote second.

🔥 7. Facebook Lives Boost Visibility (Even If No One Shows Up Live)

Yes, it’s awkward at first. Yes, it’s worth it.

👉 Facebook pushes Live videos more than regular posts.

And here’s the secret:
Most people watch the replay—not the live.

Simple Posting Formula (Steal This)

If you’re not sure what to post, try this weekly mix:

  • 1 personal/story post
  • 1 engagement question
  • 1 book-related post (teaser, quote, etc.)

That’s it. No overwhelm required.

The Bottom Line

Facebook isn’t about going viral.

It’s about:

  • Building trust
  • Starting conversations
  • Creating readers who stick with you for the long haul

And in the author world? That’s everything.

Need Help Showing Up Consistently?

Let’s be honest—keeping up with social media while writing books can feel like juggling flaming swords.

That’s where Prickle Forrest Books comes in.

We help authors:

  • Plan content that actually connects
  • Stay consistent without burnout
  • Turn casual followers into loyal readers

👉 If Facebook feels like a chore instead of a tool, we’ll help you turn it into something that works for you—not against you.

Next up: Instagram—where branding meets storytelling (and yes, we’ll make it manageable).

Subscribe to the Prickle Forrest Books newsletter so not to miss out on our next issue…click on the link below. Thanks!

A Beginner’s Guide to Social Media Platforms

March 2026

By Christina Benchoff

Let’s start with a truth bomb:
You do not need to be everywhere on social media.

In fact, trying to show up on every platform at once is the fastest way to burn out, get frustrated, and quietly fade off into the sunset.

At Prickle Forrest Books, we believe social media should feel like a tool—not a full-time identity crisis.

So before you start filming videos, designing graphics, or stress-Googling “how to go viral,” let’s take a step back and look at the landscape.

The Big Players: A Quick Breakdown

Here’s a no-fluff overview of the main platforms authors are using right now—and what they’re actually good for.

Facebook

  • Best for: Community building, events, and loyal readers
  • Think: Book clubs, reader groups, live chats
  • Bonus: Still one of the strongest platforms for reaching readers over 30

👉 If your audience likes connection and conversation, Facebook still delivers.

Instagram

  • Best for: Branding, aesthetics, and reader engagement
  • Think: Book covers, lifestyle shots, reels, behind-the-scenes moments

👉 If your brand has a vibe (and it should), Instagram helps you show it off.

TikTok (BookTok)

  • Best for: Discovery and viral reach
  • Think: Quick, emotional, or entertaining videos

👉 If you want new readers to find you fast, this is where it happens—but it does require showing up on video.

Pinterest

  • Best for: Long-term traffic and searchability
  • Think: Blog posts, book aesthetics, quotes, mood boards

👉 This is the quiet achiever of social media. It’s less about “posting” and more about being found.

X (formerly Twitter)

  • Best for: Networking and real-time conversation
  • Think: Writing community, industry talk, quick updates

👉 Great for connecting with other writers—not always the strongest for selling books.

YouTube

  • Best for: Deep connection and long-form content
  • Think: Writing advice, vlogs, storytelling

👉 If you love talking and teaching, this platform builds serious trust with your audience.

Email Newsletters (Yes, This Counts)

  • Best for: Ownership and direct communication
  • Think: Updates, exclusive content, reader relationships

👉 Social media can change overnight. Your email list? That’s yours.

Matching Platforms to Your Genre (Because Yes, It Matters)

Not every platform works equally well for every author. Here’s a simple guide to help you narrow it down:

  • Romance: Instagram, TikTok, Facebook
  • Fantasy / YA: TikTok, YouTube, Instagram
  • Mystery / Cozy: Facebook, Pinterest
  • Nonfiction: Pinterest, YouTube, X
  • Lifestyle / Cookbook: Instagram, Pinterest

The goal isn’t to chase trends—it’s to show up where your readers already are.

Here’s Your Permission Slip

You are officially allowed to:
✔ Not join every platform
✔ Not post every day
✔ Not dance on TikTok if that’s not your thing

What does matter?
Consistency. Clarity. And choosing platforms that fit you just as much as your audience.

What’s Coming Next

Over the next several weeks, we’re going to break this down platform by platform—no overwhelm, no jargon, and no unrealistic expectations.

We’ll cover:

  • Who should actually be using each platform
  • The pros and cons (yes, all of them)
  • Practical, doable tips you can start using right away

Feeling Overwhelmed Already? Let’s Fix That.

If you’re reading this and thinking,
“Okay…but I still don’t know where to start,”

You’re exactly who we created Prickle Forrest Books for.

We help authors:

  • Simplify their social media strategy
  • Create content that feels natural (not forced)
  • Stay consistent without sacrificing writing time

Because marketing your books shouldn’t feel harder than writing them.

👉 If you’re ready to stop guessing and start growing, Prickle Forrest Books is here to help you make social media actually work for you. Contact us… We’re just an e-mail away… prickleforrestllc@sssnet.com